Supercommercial Oy is an Imatra-based expert company in AI-based data analytics that helps companies target their marketing effectively to the right channels and with the right methods. The company's core expertise is influencer marketing, which is one of the fastest growing and most influential forms of marketing globally – in China, for example, most of the advertising is based on influencer networks.
The right people, the right questions – a decisive start
In the early stages, the concept was just a rough outline. With the help of Business Mill expert Vesa Punkka, Supercommercial quickly got in touch with a network marketing expert, and a meeting with him provided crucial confirmation of the idea: the concept was genuinely sensible and there was a clear need for it in the market.
During the spring, several sparring meetings were held to clarify and test the idea, identify potential team members, and consider financing options and company structures. According to the entrepreneur, Business Mill's role in the early stages was particularly important in that it meant that decisions could be made quickly based on expert knowledge, rather than having to guess.
Team, funding and first customers
The most significant single factor in the company's development has been the formation of the right team. A shared vision, a can-do attitude, and good flow have enabled rapid progress from the idea to concrete business.
Business Mill has been involved in several key stages:
- Pre-seed funding was arranged with the help of BM, including a statement to the Otsakorpi Foundation
- Connections and discussions with investors
- Finding the first significant large customer – a clear signal that the focus and solution were right
The company currently has around 15 potential customers in the pipeline, many of which have come about through doors opened and pilot opportunities created by Business Mill.
“This hasn’t just been talking – Business Mill has really been helpful. I warmly recommend it."
The entrepreneur encourages entrepreneurs and students to participate in the annual Idearace business idea competition. The competition features tough sparring partners, critical judges, and a great atmosphere. The company also considers cooperation with local business service providers to be extremely important. In addition to Business Mill, the company has collaborated with the Imatra Region Development Company and received a €1,500 growth voucher for legal support.
It is worth contacting Business Mill at a very early stage when the idea is still taking shape. The business incubator provides quick and honest initial feedback. Weighing up the benefits, risks, and opportunities together with an expert is a very important factor in the early stages of a company.
“Business Mill can quickly tell whether an idea makes sense or not – and that is extremely valuable.” The entrepreneur sums up the importance of cooperation aptly:
“You could say that this is an idea that born with the strong Business Mill help.”
Supercommercial Oy was founded in May and has already gained significant recognition: the company was selected as the best investment target at the Borderland Goes Slush event. More about Borderland Goes Slush you find here.